Porsche Holding
Porsche Holding – From family business to global player
What began in 1947 as a family business based on the legacy of the brilliant designer Ferdinand Porsche is now a global player. As a wholly owned subsidiary of Volkswagen AG, Porsche Holding Salzburg is one of the largest and most successful automotive distributors in Europe. The company has its roots in Salzburg, but is now present in 29 countries on three continents. The Porsche family has more than 37,200 employees worldwide.
Porsche Holding's main area of expertise is global car trading. Its business focus areas are the wholesale and retail segments of car trading, financial services, and IT systems.
Porsche Holding is driven by a passion for cars and a spirit of innovation that spans generations. The company is built on highly qualified, pioneering and entrepreneurial employees.
Into the Future as a Group
2011 to Today
2011 marks the beginning of a new era for our company. As a wholly-owned subsidiary of Volkswagen AG, we continue our course for international growth on the way to becoming one of the world’s largest and most successful European automotive distributors. We are helping to shape sustainable change in the automotive industry with our “evolve 2023” strategy.
Growth & Internationalisation
1971 to 2010
Porsche Holding Salzburg is founded in 1974 following the withdrawal of all family members from operational roles. The company makes some important structural decisions under the new umbrella and makes far-sighted use of the unprecedented opportunity for large-scale internationalisation in the early 1990s.
Louise Piëch & Ferry Porsche
1945 to 1970
After the Second World War, Ferdinand Porsche’s children Louise Piëch and Ferry Porsche help drive the new company forward. Louise Piëch lays the foundation for the company’s rapid development in Salzburg by importing Volkswagen vehicles, while Ferry Porsche establishes the Porsche AG of today in Stuttgart.
Ferdinand Porsche
1875 to 1945
Our company’s history begins with Ferdinand Porsche: the ingenious designer invents the electric wheel-hub motor, develops successful racing cars and creates a legend: the Volkswagen.
Our business divisions
We operate in four business divisions as Porsche Holding Salzburg: automotive wholesale, automotive retail (including aftersales and spare parts sales), IT systems and automotive financial services. This means that we cover all aspects of car sales.
Porsche Holding Salzburg acts as a wholesaler (importer) for the sale of Volkswagen Group brands in Austria, in large parts of Central and Eastern Europe, in Colombia and Chile as well as in Malaysia and Singapore.
Automotive wholesale
Porsche Holding Salzburg acts as a wholesaler (importer) for the sale of Volkswagen Group brands in Austria, in large parts of Central and Eastern Europe, in Colombia and Chile as well as in Malaysia and Singapore.
In the automotive retail sector, Porsche Holding Salzburg operates its own locations for sales, service and spare parts supply via Porsche Inter Auto in Austria and numerous other European countries.
Automotive retail
In the automotive retail sector, Porsche Holding Salzburg operates its own locations for sales, service and spare parts supply via Porsche Inter Auto in Austria and numerous other European countries.
Porsche Bank, a subsidiary of Porsche Holding Salzburg, offers financial services and mobility services for car purchases in Europe and South America.
Financial services
Porsche Bank, a subsidiary of Porsche Holding Salzburg, offers financial services and mobility services for car purchases in Europe and South America.
Porsche Informatik develops IT systems for the automotive retail sector and sets standards for the entire Volkswagen Group with its excellent solutions.
IT systems
Porsche Informatik develops IT systems for the automotive retail sector and sets standards for the entire Volkswagen Group with its excellent solutions.
Porsche Holding Salzburg acts as a wholesaler (importer) for the sale of Volkswagen Group brands in Austria, in large parts of Central and Eastern Europe, in Colombia and Chile as well as in Malaysia and Singapore.
Automotive wholesale
Porsche Holding Salzburg acts as a wholesaler (importer) for the sale of Volkswagen Group brands in Austria, in large parts of Central and Eastern Europe, in Colombia and Chile as well as in Malaysia and Singapore.
In the automotive retail sector, Porsche Holding Salzburg operates its own locations for sales, service and spare parts supply via Porsche Inter Auto in Austria and numerous other European countries.
Automotive retail
In the automotive retail sector, Porsche Holding Salzburg operates its own locations for sales, service and spare parts supply via Porsche Inter Auto in Austria and numerous other European countries.
Porsche Bank, a subsidiary of Porsche Holding Salzburg, offers financial services and mobility services for car purchases in Europe and South America.
Financial services
Porsche Bank, a subsidiary of Porsche Holding Salzburg, offers financial services and mobility services for car purchases in Europe and South America.
Porsche Informatik develops IT systems for the automotive retail sector and sets standards for the entire Volkswagen Group with its excellent solutions.
IT systems
Porsche Informatik develops IT systems for the automotive retail sector and sets standards for the entire Volkswagen Group with its excellent solutions.
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Employees worldwide
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* Business year 2024
Our brands – No. 1 in Europe
Porsche Holding Salzburg is Europe’s largest and most successful automotive distributor. As a wholly-owned subsidiary of Volkswagen AG, we focus on the Group brands Volkswagen Passenger Cars and Commercial Vehicles, Škoda, SEAT, CUPRA, Audi, Lamborghini, Bentley, Ducati and Porsche.